Cebu Sound System

spent a small fortune on graphic designers, search engine optimizers, and social networking experts still find that your website conversion is low, then maybe your website suffers from false marketing equivalent of Capgras Imagine, a failure to make a connection between your online content and your emotional value proposition.

You’re Not My Wife

A woman phones her husband who is in hospital after suffering a head injury. The man recognized her husband’s voice when she tells him she’ll see him within an hour. An hour later he arrived at the hospital, enters the room, and attempts to kiss her on the forehead. The man looks up at her husband excited, and says, “Who the hell are you?”

The man recognizes the woman in front of him as someone who looks like her husband, but she was fully convinced that he is a false even as he recognized his wife’s voice on the phone only an hour earlier. This is a classic case of Capgras delusion. The part of the brain responsible for visual recognition works fine, but the part that makes the connection between her husband and look what he means to her feelings are severed.

Without An Emotional Connection Appears Fake Marketing

The brain is made up of different systems that work both separately and together each. The interpretive mechanism of emotional brain, the limbic system, is what gives meaning to objects, images, sounds and people we encounter. Without the emotional connection there is no meaning and in fact may be considered as fake.

observations of Capgras delusional patients illustrate how the basic meaning of sound is interpreting the world around us. Sound, it appears, is even a more important sense than sight in terms of attaching meaning to what we experience, a reality website owners and marketing executives need to consider when developing a Web presentation video or any brand imaging effort.

Sound: The Final Frontier

Sound is fundamental to our survival as a species and our work as being successful both in our community private and business life. Sound is one of the most complex and least understood marketing tool people have, but at the same time it is probably the most important, especially when associated with video imaging.

Julian Treasure, sound expert, tells us that sound affects an audience in four main ways: Physiologically, psychologically, cognitively and behaviorally.

Sounds emotionally charged paint mental images without the help of visual stimuli. The sound of a crackling fire, coffee percolating, a baby crying, or a woman screaming evokes vivid images and associations in our heads and fills us with emotional responses. The sound of thunder sends us scrambling for cover. The rhythmic beat of a favorite song will get our toes tapping and our heads bopping. The sound of a catchy jingle fast food gets our mouths watering, creating an instant craving for a hamburger and fries. The rhythmic recital of the alphabet helps children remember their ABC’s. And others.

Sound can get your heart racing with excitement or slow it down to a cool state of meditation. Sound may remind you of things you love, releasing endorphins and a desire to pursue the object of attraction. Sounds can inform, enlighten and educate. Wisely use the sound to your Web videos or your place of business, and it will communicate, influence and persuade;. Use it poorly and it will send your potential customers who races for the exit or clicking on your competitor’s website without a second’s hesitation

Sound Tools

sound we associate with entertainment but for marketers it is a tool used to convert prospects to clients. When someone comes to your website for at least a moment, a captive, attentive audience. If your goal is to maximize the effect you must use all tools available, and that means both sight and sound .

Voice

The sound of human voice sound the most powerful tool marketers have at their disposal. The ability to control the voice quality, pitch, rhythm and phrasing is unsurpassed as a means of delivering a meaningful, memorable marketing communications. Sound is the foundation of experience and nothing is as capable of infinite variation nuance, and meaning as the human voice.

If you pay attention to the commercials on television you will recognize many of the voice signature associated with the brand: Gene Hackman, Kevin Spacey, Sam Elliot, Keifer Sutherland, John O’Hurley, and the list goes at. Are old enough to remember the original 7-Up Uncola commercials of the 1970s will remember the unique sound of Geoffrey Holder, or the unique clip the pronunciation and cadence of Rod Serling’s late 1950′s ‘Twilight Zone’ introduction. Would people still remember the classic television shows like the original ‘The Prisoner’ or ‘Dragnet’ without the sound of Patrick McGoohan and Jack Webb ringing in their ears? Remakes and sequels just will not work without having power, and impact of the original unique voice.

Music

Music has always been a central and significant part of people’s lives. you must think no further than the notion of “our song” A musical representation of how two people feel about each other. Each generation has their sound, their musical heroes, and a play-lists of their lives. The smart brand learn how to use music to create the emotional context and memorable experience. There is no reason that smaller companies can not do the same thing.

In an effort to promote radio advertising Bob McCurdy created ‘The Power of Sound’ presentation of a website to introduce people to some of the major influences of sound in a commercial context. In his presentation McCurdy mentions several examples including an article by Adrian C. North, David J. Hargreaves and Jennifer McKendrick featured in ‘Journal of Applied Psychology. ” The example illustrates how sound can influence consumers, when French and German music was played on alternate days for an in-store display wine, sales of German wine outsold French wines day that French music was played, and reverse true in the days when German music was played.

McCurdy In another example refers to an article by Adrian C. North, Amber and David J Hargreaves Shilcock as reported in the ‘Environment and Behavior. ” It details how classical music played in a British restaurant that will lead to higher spending per table by the customers as compared to the days when pop music was played or not.

Rhythm

No truer words spoken, or sung in this case, than when Gloria Estefan sings’ The Rhythm Is Going To Get. “Watch the images of the crowd in the video below. The crowd moves in synchronized rhythm in response to a form of brainwave entrainment event illustrates the ability of the brain to synchronize it’s own electrical cycles to external rhythmic sensory stimulation.

entrainment is a natural occurrence in nature and was first discovered in 1656 by Christian Huygens, who found that the pendulums in a room full of grandfather clocks synchronized all by themselves in the same rhythm even when they all first started swinging at different rates. In his paper “On Effects of Lullabies,” Johannes Kneutgen describes how a baby’s breath, respond rhythmically to music . Because the brain wave pulse like sound waves in cycles per second that it is easy to see how the phenomenon of entrainment can have a major affect on how we think and react with the rhythmic stimulation.

Context

McCurdy Bob’s presentation ‘The Power of Sound’ he describes how in the 1970s, IBM worked to eliminate the sound of their new electric typewriters in an attempt to provide a better work environment, but the effort has had a negative impact. IBM is to add back a sound electronic typewriters as typists found disconcerting silence. The rhythmic sound operators given assurance that they are on-task and accomplishing something and that the typewriters are functioning properly.

A Nissan team of engineers led by music consultant, Toshiyuki Tabata, is to create an artificial high-pitched sound like a car in the movie “Blade Runner” for their new hybrids, as drivers felt the quiet running hybrids are missing something. And in fact the quiet automobile is a potential danger to traffic as other vehicles and pedestrians can not hear it coming. In the same regard when Las Vegas casino, the Bellagio, tried to eliminate the irritating sound produced by slot machines, slot machine revenue decreased, forcing them to put the familiar sound effects behind the machine.

We are surrounded by sounds that give us the reference, warning and comfort, without that we lose much the contextual information that we need to function effectively on a daily basis. Big business is using sound design to create differentiating mental references for their products and brands ranging from the signature sound of how different the car door shut, the distinctive crunch sound of various breakfast cereals.

Sound Effects

McCurdy cites Herb Shuldiner’s report on ‘Motor Matters’ regarding the British psychologist, David Moxon, who found the sound of an engine Maserati turned on women more than men, even if women had no previous interest in cars. A observation that Mazda should not have escaped when they created their “zoom, zoom” campaign. Perhaps that any person who wants to dump the van makes sense for something with a bit more zip should take his wife to a Maserati dealership.

People instinctively react to sound, a phenomenon referred to as an ‘orienting reflex’ first described by Ivan Sechenov, a Russian physiologist, with ‘reflexes Brain ‘her 1863 book and later identified by Ivan Pavlov, famous for his work on stimulus-response dogs, as the “What is it?” reflex.

Sound effects are mnemonics of our lives, they attract attention, they develop an interest, they stimulate feelings, and they create desire .

Conclusion

The power of sound is a important tool in a marketer’s efforts to communicate, influence and persuade an audience, and it is not that what your website is suppose to do

Logitech Z-5500 THX-Certified 5.1 Digital Surround Sound Speaker System

• 5.1 THX-certified speakers with 505 watts of power
• 10-inch subwoofer
• Audio inputs for up to six devices
• Includes wireless remote control with batteries
• 2 year limited warranty

Logitech has taken the award-winning Logitech Z-680 speaker system and made it even better. How? By improving everything from the subwoofer to the satellite and adding new creatures such as real-time digital sound equalization. The result is the Logitech Z-5500 Digital, a THX-certified, 500-watt 5.1 surround sound speaker system that offers everything you could possibly want and some things you didn’t even know you needed. And sometimes plug in your PC, DVD or music player, or video game console, you’ll never want to listen to anything.

List Price: $ 399.99
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